Michael Mokwa

Professor

  • 1146 Citations
  • 10 h-Index
19852000

Research output per year

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Research Output

  • 1146 Citations
  • 10 h-Index
  • 12 Article
  • 1 Review article
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Article
1999

Implementing marketing strategies: Developing and testing a managerial theory

Noble, C. H. & Mokwa, M. P., Jan 1 1999, In : Journal of Marketing. 63, 4, p. 57-73 17 p.

Research output: Contribution to journalArticle

219 Scopus citations
1998

SERV*OR: A managerial measure of organizational service-orientation

Lytle, R. S., Hom, P. & Mokwa, M., Jan 1 1998, In : Journal of Retailing. 74, 4, p. 455-489 35 p.

Research output: Contribution to journalArticle

205 Scopus citations
1995

Strategic groups, mobility barriers, and competitive advantage: An empirical investigation

Olusoga, S. A., Mokwa, M. & Noble, C. H., Jun 1995, In : Journal of Business Research. 33, 2, p. 153-164 12 p.

Research output: Contribution to journalArticle

18 Scopus citations
1992

Evaluating health care quality: The moderating role of outcomes

Lytle, R. S. & Mokwa, M. P., Jan 1 1992, In : Journal of Health Care Marketing. 12, 1, p. 4-14 11 p.

Research output: Contribution to journalArticle

74 Scopus citations

Success-producer and failure-preventer marketing skills: A social learning theory interpretation

McKee, D. O., Conant, J. S., Varadarajan, P. R. & Mokwa, M., Dec 1 1992, In : Journal of the Academy of Marketing Science. 20, 1, p. 17-26 10 p.

Research output: Contribution to journalArticle

32 Scopus citations
1990

Strategic types, distinctive marketing competencies and organizational performance: A multiple measures‐based study

Conant, J. S., Mokwa, M. & Varadarajan, P. R., 1990, In : Strategic Management Journal. 11, 5, p. 365-383 19 p.

Research output: Contribution to journalArticle

518 Scopus citations
1989

Pricing and performance in health maintenance organizations: A strategic management perspective

Conant, J. S., Mokwa, M. P. & Burnett, J. J., Jan 1 1989, In : Journal of Health Care Marketing. 9, 1, p. 25-36 12 p.

Research output: Contribution to journalArticle

6 Scopus citations
1988

Paradox, advertising and the creative process

Blasko, V. J. & Mokwa, M. P., Mar 1988, In : Current Issues and Research in Advertising. 11, 1-2, p. 351-365 15 p.

Research output: Contribution to journalArticle

2 Scopus citations
1987

Confronting Marketing Management Reality: A Design and Instructional Strategy for an Intermediate Course

Conant, J. S. & Mokwa, M., 1987, In : Journal of Marketing Education. 9, 3, p. 21-32 12 p.

Research output: Contribution to journalArticle

2 Scopus citations

Management styles and marketing strategies: An analysis of HMOs

Conant, J. S., Mokwa, M. & Wood, S. D., Jan 1 1987, In : Health care management review. 12, 4, p. 65-75 11 p.

Research output: Contribution to journalArticle

13 Scopus citations
1986

Creativity in advertising: A janusian perspective

Blasko, V. J. & Mokwa, M., Oct 30 1986, In : Journal of Advertising. 15, 4, p. 43-72 30 p.

Research output: Contribution to journalArticle

25 Scopus citations
1985

Students are Important Consumers: Assessing Satisfaction in a Higher Education Context

Conant, J. S., Brown, J. J. & Mokwa, M., Aug 1985, In : Journal of Marketing Education. 7, 2, p. 13-20 8 p.

Research output: Contribution to journalArticle

17 Scopus citations