Michael Mokwa


  • 1129 Citations
  • 10 h-Index
If you made any changes in Pure, your changes will be visible here soon.

Personal profile

Education/Academic qualification

PHD, University of Houston-University Park

… → 1979

MBA, University of Houston-University Park

… → 1974

BBA, University of Houston-University Park

… → 1972

Fingerprint Dive into the research topics where Michael Mokwa is active. These topic labels come from the works of this person. Together they form a unique fingerprint.

  • 3 Similar Profiles
Health Maintenance Organizations Medicine & Life Sciences
marketing Social Sciences
Marketing Medicine & Life Sciences
management style Social Sciences
strategic management Social Sciences
Quality of Health Care Medicine & Life Sciences
service provider Social Sciences
creativity Social Sciences

Research Output 1985 1999

  • 1129 Citations
  • 10 h-Index
  • 13 Article

Implementing marketing strategies: Developing and testing a managerial theory

Noble, C. H. & Mokwa, M. P., 1999, In : Journal of Marketing. 63, 4, p. 57-73 17 p.

Research output: Contribution to journalArticle

Marketing strategy
Literature review

SERV*OR: A managerial measure of organizational service-orientation

Lytle, R. S., Hom, P. & Mokwa, M., Sep 1998, In : Journal of Retailing. 74, 4, p. 455-489 35 p.

Research output: Contribution to journalArticle

Organizational Policy
Focus Groups
18 Citations (Scopus)

Strategic groups, mobility barriers, and competitive advantage: An empirical investigation

Olusoga, S. A., Mokwa, M. & Noble, C. H., 1995, In : Journal of Business Research. 33, 2, p. 153-164 12 p.

Research output: Contribution to journalArticle

Competitive advantage
Empirical investigation
Strategic groups
Mobility barriers

Evaluating health care quality: The moderating role of outcomes

Lytle, R. S. & Mokwa, M., 1992, In : Journal of Health Care Marketing. 12, 1, p. 4-14 11 p.

Research output: Contribution to journalArticle

Quality of Health Care
Pregnancy Outcome
Delivery of Health Care
Health Services Research
31 Citations (Scopus)

Success-producer and failure-preventer marketing skills: A social learning theory interpretation

McKee, D. O., Conant, J. S., Varadarajan, P. R. & Mokwa, M., Dec 1992, In : Journal of the Academy of Marketing Science. 20, 1, p. 17-26 10 p.

Research output: Contribution to journalArticle

Social learning
Learning theory
Organizational performance
Organization studies

Projects 1998 2000


Mokwa, M.

INDUSTRY: Domestic Company


Project: Research project