Michael Mokwa

Professor

  • 1146 Citations
  • 10 h-Index
19852000

Research output per year

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Personal profile

Education/Academic qualification

PHD, University of Houston-University Park

… → 1979

MBA, University of Houston-University Park

… → 1974

BBA, University of Houston-University Park

… → 1972

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Research Output

  • 1146 Citations
  • 10 h-Index
  • 12 Article
  • 1 Review article

Implementing marketing strategies: Developing and testing a managerial theory

Noble, C. H. & Mokwa, M. P., Jan 1 1999, In : Journal of Marketing. 63, 4, p. 57-73 17 p.

Research output: Contribution to journalArticle

  • 219 Scopus citations

    SERV*OR: A managerial measure of organizational service-orientation

    Lytle, R. S., Hom, P. & Mokwa, M., Jan 1 1998, In : Journal of Retailing. 74, 4, p. 455-489 35 p.

    Research output: Contribution to journalArticle

  • 205 Scopus citations

    Strategic groups, mobility barriers, and competitive advantage: An empirical investigation

    Olusoga, S. A., Mokwa, M. & Noble, C. H., Jun 1995, In : Journal of Business Research. 33, 2, p. 153-164 12 p.

    Research output: Contribution to journalArticle

  • 18 Scopus citations

    Evaluating health care quality: The moderating role of outcomes

    Lytle, R. S. & Mokwa, M. P., Jan 1 1992, In : Journal of Health Care Marketing. 12, 1, p. 4-14 11 p.

    Research output: Contribution to journalArticle

  • Success-producer and failure-preventer marketing skills: A social learning theory interpretation

    McKee, D. O., Conant, J. S., Varadarajan, P. R. & Mokwa, M., Dec 1 1992, In : Journal of the Academy of Marketing Science. 20, 1, p. 17-26 10 p.

    Research output: Contribution to journalArticle

  • 32 Scopus citations

    Projects

    1998-99 MARKET RESEARCH PROGRAM

    Mokwa, M.

    INDUSTRY: Domestic Company

    8/16/988/15/99

    Project: Research project