Michael Mokwa

Professor

  • 1132 Citations
  • 10 h-Index
19852000
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Research Output 1985 1999

  • 1132 Citations
  • 10 h-Index
  • 13 Article
1999
215 Citations (Scopus)

Implementing marketing strategies: Developing and testing a managerial theory

Noble, C. H. & Mokwa, M. P., 1999, In : Journal of Marketing. 63, 4, p. 57-73 17 p.

Research output: Contribution to journalArticle

Marketing strategy
Testing
Marketing
Managers
Literature review
1998
202 Citations (Scopus)

SERV*OR: A managerial measure of organizational service-orientation

Lytle, R. S., Hom, P. & Mokwa, M., Sep 1998, In : Journal of Retailing. 74, 4, p. 455-489 35 p.

Research output: Contribution to journalArticle

Organizations
Organizational Policy
Focus Groups
Reward
Industry
1995
18 Citations (Scopus)

Strategic groups, mobility barriers, and competitive advantage: An empirical investigation

Olusoga, S. A., Mokwa, M. & Noble, C. H., 1995, In : Journal of Business Research. 33, 2, p. 153-164 12 p.

Research output: Contribution to journalArticle

Competitive advantage
Empirical investigation
Strategic groups
Mobility barriers
Industry
1992
74 Citations (Scopus)

Evaluating health care quality: The moderating role of outcomes

Lytle, R. S. & Mokwa, M., 1992, In : Journal of Health Care Marketing. 12, 1, p. 4-14 11 p.

Research output: Contribution to journalArticle

Quality of Health Care
Pregnancy Outcome
Delivery of Health Care
Health Services Research
Fertility
31 Citations (Scopus)

Success-producer and failure-preventer marketing skills: A social learning theory interpretation

McKee, D. O., Conant, J. S., Varadarajan, P. R. & Mokwa, M., Dec 1992, In : Journal of the Academy of Marketing Science. 20, 1, p. 17-26 10 p.

Research output: Contribution to journalArticle

Social learning
Learning theory
Marketing
Organizational performance
Organization studies
1990
512 Citations (Scopus)

Strategic types, distinctive marketing competencies and organizational performance: A multiple measures‐based study

Conant, J. S., Mokwa, M. & Varadarajan, P. R., 1990, In : Strategic Management Journal. 11, 5, p. 365-383 19 p.

Research output: Contribution to journalArticle

Organizational performance
Marketing
Strategic types
Competency
Profitability
1989
6 Citations (Scopus)

Pricing and performance in health maintenance organizations: A strategic management perspective

Conant, J. S., Mokwa, M. & Burnett, J. J., 1989, In : Journal of Health Care Marketing. 9, 1, p. 25-36 12 p.

Research output: Contribution to journalArticle

Health Maintenance Organizations
Costs and Cost Analysis
Marketing
Strategic management
Pricing
1988
2 Citations (Scopus)

Paradox, advertising and the creative process

Blasko, V. J. & Mokwa, M., 1988, In : Current Issues and Research in Advertising. 11, 1-2, p. 351-365 15 p.

Research output: Contribution to journalArticle

Paradox
Creativity
Account management
Sales performance
Artist
1987
2 Citations (Scopus)

Confronting Marketing Management Reality: A Design and Instructional Strategy for an Intermediate Course

Conant, J. S. & Mokwa, M., 1987, In : Journal of Marketing Education. 9, 3, p. 21-32 12 p.

Research output: Contribution to journalArticle

marketing
management
marketing theory
student
audit
13 Citations (Scopus)

Management styles and marketing strategies: An analysis of HMOs

Conant, J. S., Mokwa, M. & Wood, S. D., 1987, In : Health Care Management Review. 12, 4, p. 65-75 11 p.

Research output: Contribution to journalArticle

management style
Health Maintenance Organizations
strategic management
Marketing
service provider
1986
25 Citations (Scopus)

Creativity in advertising: A janusian perspective

Blasko, V. J. & Mokwa, M., Oct 30 1986, In : Journal of Advertising. 15, 4, p. 43-72 30 p.

Research output: Contribution to journalArticle

creativity
Marketing
television commercials
Television
management
15 Citations (Scopus)

The strategic marketing audit: An adoption/utilization perspective

Mokwa, M., Feb 1 1986, In : Journal of Business Strategy. 6, 4, p. 88 1 p.

Research output: Contribution to journalArticle

Marketing
Strategic marketing
Audit
1985
17 Citations (Scopus)

Students are Important Consumers: Assessing Satisfaction in a Higher Education Context

Conant, J. S., Brown, J. J. & Mokwa, M., 1985, In : Journal of Marketing Education. 7, 2, p. 13-20 8 p.

Research output: Contribution to journalArticle

education
student
consciousness
marketing
Consumer satisfaction