Fingerprint The fingerprint is based on mining the text of the scientific documents related to the associated persons. Based on that an index of weighted terms is created, which defines the key subjects of research unit

Research Medicine & Life Sciences
Marketing strategy Business & Economics
Testing Business & Economics
Managers Business & Economics
Marketing Business & Economics
Theory building Business & Economics
Literature review Business & Economics
Grounded theory Business & Economics

Network Recent external collaboration on country level. Dive into details by clicking on the dots.

Research Output 1999 2019

Beyond the Lab: Using data from the field to increase research validity

Lieberman, A., Ketcham, A. & Amir, O., Apr 15 2019, Handbook of Research Methods in Consumer Psychology. Taylor and Francis Inc., p. 41-60 20 p.

Research output: Chapter in Book/Report/Conference proceedingChapter


Implementing marketing strategies: Developing and testing a managerial theory

Noble, C. H. & Mokwa, M., 1999, In : Journal of Marketing. 63, 4, p. 57-73 17 p.

Research output: Contribution to journalArticle

Marketing strategy
Literature review