Fingerprint Dive into the research topics where WPC: Marketing is active. These topic labels come from the works of this organization's members. Together they form a unique fingerprint.

marketing Social Sciences
customer Social Sciences
self-esteem Social Sciences
physician Social Sciences
consumption behavior Social Sciences
experience Social Sciences
consumer research Social Sciences
possession Social Sciences

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Research Output 1979 2019

ESTIMATING THE HETEROGENEOUS WELFARE EFFECTS OF CHOICE ARCHITECTURE

Ketcham, J., Kuminoff, N. & Powers, C. A., Jan 1 2019, In : International Economic Review.

Research output: Contribution to journalArticle

Welfare effects
Menu
Consumer knowledge
Enrollment
Benchmark

How Bad Apples Promote Bad Barrels: Unethical Leader Behavior and the Selective Attrition Effect

Cialdini, R., Li, Y. J., Samper, A. & Wellman, E., Jan 1 2019, In : Journal of Business Ethics.

Research output: Contribution to journalArticle

leader
turnover
group membership
Group
organizational behavior

A choice model for mixed decision variables

Lee, S., Kim, H., Kim, J. & Allenby, G. M., Sep 1 2018, In : Journal of Choice Modelling. 28, p. 82-96 15 p.

Research output: Contribution to journalArticle

Choice Models
Economics
Profitability
Wear of materials
Availability