Research Output per year
Fingerprint The fingerprint is based on mining the text of the scientific documents related to the associated persons. Based on that an index of weighted terms is created, which defines the key subjects of research unit
Research
Medicine & Life Sciences
Marketing strategy
Business & Economics
Testing
Business & Economics
Managers
Business & Economics
Marketing
Business & Economics
Theory building
Business & Economics
Literature review
Business & Economics
Grounded theory
Business & Economics
Network
Recent external collaboration on country level. Dive into details by clicking on the dots.
Profiles
Research Output 1999 2019
Beyond the Lab: Using data from the field to increase research validity
Lieberman, A., Ketcham, A. & Amir, O., Apr 15 2019, Handbook of Research Methods in Consumer Psychology. Taylor and Francis Inc., p. 41-60 20 p.Research output: Chapter in Book/Report/Conference proceeding › Chapter
Research
Implementing marketing strategies: Developing and testing a managerial theory
Noble, C. H. & Mokwa, M., 1999, In : Journal of Marketing. 63, 4, p. 57-73 17 p.Research output: Contribution to journal › Article
Marketing strategy
Testing
Marketing
Managers
Literature review