Fingerprint Dive into the research topics where WPC: Marketing is active. These topic labels come from the works of this organization's members. Together they form a unique fingerprint.

  • Network Recent external collaboration on country level. Dive into details by clicking on the dots.

    Profiles

    Photo of Laurel Anderson

    Laurel Anderson

    Person

    19882020
    Photo of Ruth Bolton

    Ruth Bolton

    Person

    19832020
    Photo of Andrea Ketcham
    20052019

    Research Output

    An economic analysis of demand of the very poor

    Lee, S., Thomas, S. A. & Allenby, G. M., Jan 1 2020, (Accepted/In press) In : International Journal of Research in Marketing.

    Research output: Contribution to journalArticle

  • A regularized spatial market segmentation method with Dirichlet process—Gaussian mixture prior

    Chang, W., Kim, S. & Chae, H., Mar 2020, In : Spatial Statistics. 35, 100402.

    Research output: Contribution to journalArticle

    Open Access
  • Commentary: future directions of the service discipline

    Bolton, R. N., Jan 1 2020, (Accepted/In press) In : Journal of Services Marketing.

    Research output: Contribution to journalArticle

  • Projects