The Effects of Direct and Indirect Semantic Cues on Consumer Price Perceptions: Some Preliminary Evidence

John R. Walton, Mansour Javidan

Research output: Chapter in Book/Report/Conference proceeding › Chapter

Fingerprint

Dive into the research topics of 'The Effects of Direct and Indirect Semantic Cues on Consumer Price Perceptions: Some Preliminary Evidence'. Together they form a unique fingerprint.

Business & Economics