@inbook{c14e7f58e6d14e728aa4ff2c48ce3215,
title = "The Effects of Direct and Indirect Semantic Cues on Consumer Price Perceptions: Some Preliminary Evidence",
abstract = "The manner in which price information is utilized by consumers is not well understood. This paper presents a descriptive model of the consumer price perception process with special attention paid to various types of semantic cues. Effects of these cues on price-related responses were hypothesized for two different types of products. Experimental results indicated different price-related response patterns for each product.",
keywords = "Actual Saving, Fair Perceive, Money Price, Price Perception, Retail Price",
author = "Walton, {John R.} and Mansour Javidan",
note = "Publisher Copyright: {\textcopyright} 2015, Academy of Marketing Science.",
year = "2015",
doi = "10.1007/978-3-319-16946-0_90",
language = "English (US)",
series = "Developments in Marketing Science: Proceedings of the Academy of Marketing Science",
publisher = "Springer Nature",
pages = "384--387",
booktitle = "Developments in Marketing Science",
address = "United States",
}