Vested Interest, Disaster Preparedness, and Strategic Campaign Message Design

Medicine & Life Sciences

• Disasters 100%
• Television 41%
• Intention 32%
• Public Service Announcements 30%
• State Government 24%
• Government Agencies 24%
• Federal Government 23%
• Local Government 23%
• Self Efficacy 18%

Social Sciences

• disaster 73%
• campaign 64%
• television 29%
• interest theory 27%
• government agency 17%
• Federal Government 15%
• public service 15%
• self-efficacy 14%
• video 12%
• acceptance 12%

Engineering & Materials Science

• Disasters 81%
• Television 37%
• Testing 8%