TY - GEN
T1 - Unveiling the strategic value of mobile technologies in the New Zealand Real-estate industry
AU - Scornavacca, Eusebio
AU - Herrera, Federico
PY - 2007
Y1 - 2007
N2 - Mobile business solutions are rapidly being deployed in many industries around the world. This paper investigates the perceived strategic value of mobile technologies in the New Zealand Realestate industry. It was found that mobile technologies have a high potential strategic value to the industry. In addition, the use of data is still in an embryonic stage while voice remains the most used application. The paper concludes with recommendations for future practice and research.
AB - Mobile business solutions are rapidly being deployed in many industries around the world. This paper investigates the perceived strategic value of mobile technologies in the New Zealand Realestate industry. It was found that mobile technologies have a high potential strategic value to the industry. In addition, the use of data is still in an embryonic stage while voice remains the most used application. The paper concludes with recommendations for future practice and research.
UR - http://www.scopus.com/inward/record.url?scp=46649116521&partnerID=8YFLogxK
UR - http://www.scopus.com/inward/citedby.url?scp=46649116521&partnerID=8YFLogxK
U2 - 10.1109/ICMB.2007.71
DO - 10.1109/ICMB.2007.71
M3 - Conference contribution
AN - SCOPUS:46649116521
SN - 0769528031
SN - 9780769528038
T3 - Conference Proceedings - 6th International Conference on the Management of Mobile Business, ICMB 2007
BT - Conference Proceedings - 6th International Conference on the Management of Mobile Business, ICMB 2007
T2 - 6th International Conference on the Management of Mobile Business, ICMB 2007
Y2 - 9 July 2007 through 11 July 2007
ER -