TY - JOUR
T1 - Two Measures of Audience Response to Performance
AU - Valentine, Kristin B.
AU - Hecht, Michael L.
AU - Corey, Frederick
N1 - Funding Information:
Kristin B.Valentine, Michael L.Hecht, and Frederick Corey are professors in the Department of Communication at Arizona State University. Janet L.Jacobsen is at Interpersonal Enterprises, Scottsdale, Arizona. This research was completed in part through a grant from the National Endowment for the Humanities.
PY - 1995/6/1
Y1 - 1995/6/1
N2 - Two measures of audience response to performance of literary texts were constructed and tested. The first measure is a coding system created for analyzing audience response to open-ended questions. The ten categories proved useful in discriminating responses across performances, but need further work in clarifying their relative importance and interrelationships. The second measure is a quantitative, scalar measure that provided five clear factors, good reliability, and useful discrimination. The Identification factor, however, needs additional clarification.
AB - Two measures of audience response to performance of literary texts were constructed and tested. The first measure is a coding system created for analyzing audience response to open-ended questions. The ten categories proved useful in discriminating responses across performances, but need further work in clarifying their relative importance and interrelationships. The second measure is a quantitative, scalar measure that provided five clear factors, good reliability, and useful discrimination. The Identification factor, however, needs additional clarification.
UR - http://www.scopus.com/inward/record.url?scp=84949609534&partnerID=8YFLogxK
UR - http://www.scopus.com/inward/citedby.url?scp=84949609534&partnerID=8YFLogxK
U2 - 10.1080/08934219509367623
DO - 10.1080/08934219509367623
M3 - Article
AN - SCOPUS:84949609534
SN - 0893-4215
VL - 8
SP - 170
EP - 177
JO - Communication Reports
JF - Communication Reports
IS - 2
ER -