Trends in Travel and Tourism Marketing

The Changing Structure of Distribution Channels

M J Bitner, Bernard H. Booms

Research output: Contribution to journalArticle

58 Citations (Scopus)

Abstract

This article presents results of a study which examined the structure of the travel and tourism distribution system, as well as the operations, motivations, and interactions of the intermediaries of that system. The study also explored the way the travel and tourism distribution system will operate in the future.

Original languageEnglish (US)
Pages (from-to)39-44
Number of pages6
JournalJournal of Travel Research
Volume20
Issue number4
DOIs
StatePublished - 1982
Externally publishedYes

Fingerprint

distribution system
marketing
Marketing
tourism
Tourism
travel
trend
interaction
distribution
Channels of distribution
Distribution system
Tourism marketing
Interaction
Intermediaries

ASJC Scopus subject areas

  • Geography, Planning and Development
  • Transportation
  • Tourism, Leisure and Hospitality Management

Cite this

Trends in Travel and Tourism Marketing : The Changing Structure of Distribution Channels. / Bitner, M J; Booms, Bernard H.

In: Journal of Travel Research, Vol. 20, No. 4, 1982, p. 39-44.

Research output: Contribution to journalArticle

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