Travel distance: A tool for nature-based tourism market segmentation

Gyan Nyaupane, Alan R. Graefe

    Research output: Contribution to journalArticlepeer-review

    24 Scopus citations

    Abstract

    The purpose of this study was to determine if there are distinct socio-demographic and behavioral characteristics among nature-based visitors based on distance traveled. The study used two concepts - "gravity" and "inertia" - to explain the effect of distance on travel behavior. The results based on a sample of 642 visitors to the Gifford Pinchot National Forest, USA showed that more distant visitors participated more in viewing activities; were more likely to be first time and day visitors; did less camping; spent more money on activities, private lodging, and transportation; visited the destination less frequently; spent longer periods away from home; and had less place attachment than those traveling shorter distances. The implications of distance-based market segmentation are discussed.

    Original languageEnglish (US)
    Pages (from-to)355-366
    Number of pages12
    JournalJournal of Travel and Tourism Marketing
    Volume25
    Issue number3-4
    DOIs
    StatePublished - Dec 1 2008

    Keywords

    • Distance decay
    • Geography
    • Gravity
    • Inertia
    • National forest
    • Nature-based
    • Segmentation
    • Typology

    ASJC Scopus subject areas

    • Tourism, Leisure and Hospitality Management
    • Marketing

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