The seeking of strategy where it is not: Towards a theory of strategy absence: A reply to Bauerschmidt

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    Abstract

    In this issue Bauerschmidt critiques a recent Strategic Management Journal paper dealing with the absence of strategy. In this paper (Inkpen and Choudhury, 1995), we argued that strategy absence should be viewed as a legitimate phenomenon of interest. Bauerschmidt maintained that we failed to instill a new strategy paradigm and challenged our arguments as a rhetorical ploy. Unfortunately, Bauerschmidt misinterpreted our intended message. Although we challenged the conventional wisdom that every firm must have an articulated strategy, instilling a new paradigm was not our objective. Our main argument was that the concept of absence may help strategy researchers better understand existing paradigms.

    Original languageEnglish (US)
    Pages (from-to)669-670
    Number of pages2
    JournalStrategic Management Journal
    Volume17
    Issue number8
    DOIs
    StatePublished - Oct 1996

    Keywords

    • Strategy absence

    ASJC Scopus subject areas

    • Business and International Management
    • Strategy and Management

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