The power of marketing within the firm: Its contribution to business performance and the effect of power asymmetry

Seigyoung Auh, Omar Merlo

Research output: Contribution to journalArticlepeer-review

26 Scopus citations

Fingerprint

Dive into the research topics of 'The power of marketing within the firm: Its contribution to business performance and the effect of power asymmetry'. Together they form a unique fingerprint.

Business & Economics