Abstract
In this paper, we show that the profit maximizing nature of electricity retailers, combined with boundedly rational customer behavior, might induce physical operational problems for the power grid under dynamic retail pricing. This is because, under certain conditions, retailers will be incentivized to design prices that shift load away from supply, further increasing the demand supply gap. We propose an alternative pricing method, referred to as differentiated pricing, which does not suffer from this issue. Our analysis is based on a simple demand model in order to gain useful insights on the repercussions of ignoring retail market imperfections.
Original language | English (US) |
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Title of host publication | Conference Record - Asilomar Conference on Signals, Systems and Computers |
Publisher | IEEE Computer Society |
Pages | 683-688 |
Number of pages | 6 |
Volume | 2016-February |
ISBN (Print) | 9781467385763 |
DOIs | |
State | Published - Feb 26 2016 |
Event | 49th Asilomar Conference on Signals, Systems and Computers, ACSSC 2015 - Pacific Grove, United States Duration: Nov 8 2015 → Nov 11 2015 |
Other
Other | 49th Asilomar Conference on Signals, Systems and Computers, ACSSC 2015 |
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Country/Territory | United States |
City | Pacific Grove |
Period | 11/8/15 → 11/11/15 |
ASJC Scopus subject areas
- Computer Networks and Communications
- Signal Processing