The Effects of Quote Retweet on Subsequent Posting Behavior and Morality Expression on Social Media

Yan Wu, Qianzhou Du, Xiaohui Zhang, Zhongju Zhang

Research output: Chapter in Book/Report/Conference proceedingConference contribution


Guided by the Threshold model and Self-justification theory, we propose and test a research model regarding the impact of online discussion activity on users' behaviors on social media. Specifically, we examine the effects of quote retweeting a tweet related to immigration policies and border issues on users' subsequent posting behaviors and morality expression. In addition, we test the moderating effect of individual threshold level and behavior-opinion inconsistency on the main effect. Results indicate that individuals, who quote retweeted the selected-topic tweets, are likely to post more topic-related tweets and express more on morality. This impact can be strengthened when individuals have higher threshold levels or larger behavior-opinion inconsistency. These findings provide both theoretical and practical implications for social media governance.

Original languageEnglish (US)
Title of host publicationProceedings of the 56th Annual Hawaii International Conference on System Sciences, HICSS 2023
EditorsTung X. Bui
PublisherIEEE Computer Society
Number of pages10
ISBN (Electronic)9780998133164
StatePublished - 2023
Externally publishedYes
Event56th Annual Hawaii International Conference on System Sciences, HICSS 2023 - Virtual, Online, United States
Duration: Jan 3 2023Jan 6 2023

Publication series

NameProceedings of the Annual Hawaii International Conference on System Sciences
ISSN (Print)1530-1605


Conference56th Annual Hawaii International Conference on System Sciences, HICSS 2023
Country/TerritoryUnited States
CityVirtual, Online


  • morality expression
  • self-justification theory
  • social media
  • threshold model

ASJC Scopus subject areas

  • Engineering(all)

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