The Effects of Integrating Advertising and Negative Word-of-Mouth Communications on Message Processing and Response

Business & Economics

• Negative Word-of-mouth 100%
• Word-of-mouth Communication 96%
• Word of Mouth Advertising 34%
• Brand Attitude 24%
• Attitude toward the Ad 14%
• Experimental Tests 13%
• Marketing Practices 11%
• Consumer Response 11%
• Marketing Research 11%
• Purchase Intention 9%
• Credibility 9%

Social Sciences

• communications 62%
• communication 16%
• credibility 9%
• purchase 9%
• stimulus 8%
• marketing 8%
• cause 6%
• Group 3%

Medicine & Life Sciences

• Communication 56%
• Marketing 11%
• Intention 9%
• Theoretical Models 8%