The Differential Impact of Beliefs on Intentions to Try and Intentions to Adopt Cigarettes

Richard W. Olshavsky, Tracie Burge, Steve Sherman, Laurie Chassin, Clark Presson, Eric Corty

Research output: Chapter in Book/Report/Conference proceedingChapter

Abstract

Intentions to try a cigarette were predicted significantly better by the Ajzen and Fishbein model when the attitudinal and normative components were operationalized in terms of beliefs specifically related to “trying than when operationalized by beliefs specifically related to “smoking,” and intentions to smoke were predicted significantly better by the model when the components were operationalized in terms of beliefs related to “smoking” than when operationalized by beliefs related to “trying.” The magnitude of the differences was so small however that Fishbein’s suggestions for improvements in the content of smoking prevention programs, aimed at adolescents, do not appear to be warranted.

Original languageEnglish (US)
Title of host publicationDevelopments in Marketing Science
Subtitle of host publicationProceedings of the Academy of Marketing Science
PublisherSpringer Nature
Pages50-52
Number of pages3
DOIs
StatePublished - 2015

Publication series

NameDevelopments in Marketing Science: Proceedings of the Academy of Marketing Science
ISSN (Print)2363-6165
ISSN (Electronic)2363-6173

Keywords

  • Beta Weight
  • Chase Behavior
  • Conjoint Analysis
  • Federal Trade Commission
  • Smoking Prevention Program

ASJC Scopus subject areas

  • Marketing
  • Strategy and Management

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