@inbook{d0cabf0580cd4c5ba8cf94a8301a6b71,
title = "The Differential Impact of Beliefs on Intentions to Try and Intentions to Adopt Cigarettes",
abstract = "Intentions to try a cigarette were predicted significantly better by the Ajzen and Fishbein model when the attitudinal and normative components were operationalized in terms of beliefs specifically related to “trying than when operationalized by beliefs specifically related to “smoking,” and intentions to smoke were predicted significantly better by the model when the components were operationalized in terms of beliefs related to “smoking” than when operationalized by beliefs related to “trying.” The magnitude of the differences was so small however that Fishbein{\textquoteright}s suggestions for improvements in the content of smoking prevention programs, aimed at adolescents, do not appear to be warranted.",
keywords = "Beta Weight, Chase Behavior, Conjoint Analysis, Federal Trade Commission, Smoking Prevention Program",
author = "Olshavsky, {Richard W.} and Tracie Burge and Steve Sherman and Laurie Chassin and Clark Presson and Eric Corty",
note = "Publisher Copyright: {\textcopyright} 2015, Academy of Marketing Science.",
year = "2015",
doi = "10.1007/978-3-319-16976-7_13",
language = "English (US)",
series = "Developments in Marketing Science: Proceedings of the Academy of Marketing Science",
publisher = "Springer Nature",
pages = "50--52",
booktitle = "Developments in Marketing Science",
address = "United States",
}