The asymmetric moderating role of market orientation on the ambidexterity-firm performance relationship for prospectors and defenders

Bulent Menguc, Seigyoung Auh

Research output: Contribution to journalArticlepeer-review

133 Scopus citations

Fingerprint

Dive into the research topics of 'The asymmetric moderating role of market orientation on the ambidexterity-firm performance relationship for prospectors and defenders'. Together they form a unique fingerprint.

Business & Economics