Technology, culture and persuasiveness: A study of choice-shifts in group settings

Maha El-Shinnawy, Ajay S. Vinze

Research output: Contribution to journalArticle

35 Scopus citations

Abstract

In this paper we examine the impact of technology and culture and their interaction on the process and outcomes of group decision making. The conceptual foundation for this research draws on three domains: GSS, cross-cultural and group polarization. This paper uses the theory of persuasive arguments for studying group behavior in a computer-mediated, cross-cultural setting. Our findings illustrate that group decisions are a function of the medium of communication and the cultural setting in which the decision is attempted. In addition, the protocol analysis conducted demonstrates that the process of decision making in groups varies in terms of persuasive arguments exchanged as a function of the interaction between the medium of communication and the cultural setting observed. These results have both theoretical and practical implications for GSS research.

Original languageEnglish (US)
Pages (from-to)473-496
Number of pages24
JournalInternational Journal of Human Computer Studies
Volume47
Issue number3
DOIs
StatePublished - Sep 1997

ASJC Scopus subject areas

  • Software
  • Human Factors and Ergonomics
  • Education
  • Engineering(all)
  • Human-Computer Interaction
  • Hardware and Architecture

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