Systems-thinking social marketing: conceptual extensions and empirical investigations

Christine Domegan, Patricia McHugh, Michelle Devaney, Sinead Duane, Michael Hogan, Benjamin Broome, Roger A. Layton, John Joyce, Marzia Mazzonetto, Joanna Piwowarczyk

Research output: Contribution to journal › Article › peer-review

129 Scopus citations

Fingerprint

Dive into the research topics of 'Systems-thinking social marketing: conceptual extensions and empirical investigations'. Together they form a unique fingerprint.

Business & Economics