Social Media Integration and E-commerce Platform Performance: A Randomized Field Experiment

Ni Huang, Tianshu Sun, Pei Yu Chen, Joseph M. Golden

Research output: Contribution to conferencePaperpeer-review

1 Scopus citations
Original languageEnglish (US)
StatePublished - 2017
Externally publishedYes
Event38th International Conference on Information Systems: Transforming Society with Digital Innovation, ICIS 2017 - Seoul, Korea, Republic of
Duration: Dec 10 2017Dec 13 2017

Other

Other38th International Conference on Information Systems: Transforming Society with Digital Innovation, ICIS 2017
Country/TerritoryKorea, Republic of
CitySeoul
Period12/10/1712/13/17

ASJC Scopus subject areas

  • Computer Science Applications
  • Information Systems

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