Rethinking the 4 P's

Richard Ettenson, Eduardo Conrado, Jonathan Knowles

Research output: Contribution to journalComment/debate

16 Scopus citations
Original languageEnglish (US)
JournalHarvard Business Review
Volume91
Issue number1-2
StatePublished - Jan 1 2013

ASJC Scopus subject areas

  • Business and International Management
  • Business, Management and Accounting(all)
  • Economics and Econometrics
  • Strategy and Management
  • Management of Technology and Innovation

Cite this

Ettenson, R., Conrado, E., & Knowles, J. (2013). Rethinking the 4 P's. Harvard Business Review, 91(1-2).