Rethinking the 4 P's

Richard Ettenson, Eduardo Conrado, Jonathan Knowles

    Research output: Contribution to journalArticle

    13 Citations (Scopus)
    Original languageEnglish (US)
    JournalHarvard Business Review
    Volume91
    Issue number1-2
    StatePublished - Jan 2013

    ASJC Scopus subject areas

    • Business and International Management
    • Economics and Econometrics
    • Management of Technology and Innovation
    • Strategy and Management
    • Business, Management and Accounting(all)

    Cite this

    Ettenson, R., Conrado, E., & Knowles, J. (2013). Rethinking the 4 P's. Harvard Business Review, 91(1-2).

    Rethinking the 4 P's. / Ettenson, Richard; Conrado, Eduardo; Knowles, Jonathan.

    In: Harvard Business Review, Vol. 91, No. 1-2, 01.2013.

    Research output: Contribution to journalArticle

    Ettenson, R, Conrado, E & Knowles, J 2013, 'Rethinking the 4 P's', Harvard Business Review, vol. 91, no. 1-2.
    Ettenson R, Conrado E, Knowles J. Rethinking the 4 P's. Harvard Business Review. 2013 Jan;91(1-2).
    Ettenson, Richard ; Conrado, Eduardo ; Knowles, Jonathan. / Rethinking the 4 P's. In: Harvard Business Review. 2013 ; Vol. 91, No. 1-2.
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