Rethinking the 4 P's

Richard Ettenson, Eduardo Conrado, Jonathan Knowles

Research output: Contribution to journal › Comment/debate › peer-review

ASJC Scopus subject areas

@article{d02fc0b2c9544bc8b879f2e132490797,

title = "Rethinking the 4 P's",

author = "Richard Ettenson and Eduardo Conrado and Jonathan Knowles",

year = "2013",

month = jan,

language = "English (US)",

volume = "91",

journal = "Harvard Business Review",

issn = "0017-8012",

publisher = "Harvard Business School Publishing",

number = "1-2",

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AU - Knowles, Jonathan

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