Rethinking the 4 P's

Richard Ettenson, Eduardo Conrado, Jonathan Knowles

    Research output: Contribution to journalComment/debatepeer-review

    27 Scopus citations
    Original languageEnglish (US)
    JournalHarvard Business Review
    Volume91
    Issue number1-2
    StatePublished - Jan 1 2013

    ASJC Scopus subject areas

    • Business and International Management
    • Business, Management and Accounting(all)
    • Economics and Econometrics
    • Strategy and Management
    • Management of Technology and Innovation

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