TY - JOUR
T1 - Redefining writing for the responsive workplace
AU - Lauer, Claire
AU - Brumberger, Eva
N1 - Publisher Copyright:
© 2019 by the National Council of Teachers of English. All rights reserved.
PY - 2019/6
Y1 - 2019/6
N2 - In this article we argue that mobile, design, content, and social media technologies have fundamentally redefined the role of the writer in the workplace. Rather than the originator of content, the writer is becoming a sort of multimodal editor who revises, redesigns, remediates, and upcycles content into new forms, for new audiences, purposes, and media. This article discusses data gathered from over one hundred hours of embedded workplace research shadowing nine different professional communicators. The data demonstrate the iterative, detailed, product-focused types of work happening within a range of workplace constraints and, in turn, emphasize the need for writers and teachers of writing to recognize the importance of developing a broad skillset to prepare for this kind of work.
AB - In this article we argue that mobile, design, content, and social media technologies have fundamentally redefined the role of the writer in the workplace. Rather than the originator of content, the writer is becoming a sort of multimodal editor who revises, redesigns, remediates, and upcycles content into new forms, for new audiences, purposes, and media. This article discusses data gathered from over one hundred hours of embedded workplace research shadowing nine different professional communicators. The data demonstrate the iterative, detailed, product-focused types of work happening within a range of workplace constraints and, in turn, emphasize the need for writers and teachers of writing to recognize the importance of developing a broad skillset to prepare for this kind of work.
UR - http://www.scopus.com/inward/record.url?scp=85070934764&partnerID=8YFLogxK
UR - http://www.scopus.com/inward/citedby.url?scp=85070934764&partnerID=8YFLogxK
M3 - Article
AN - SCOPUS:85070934764
SN - 0010-096X
VL - 70
SP - 634
EP - 663
JO - College Composition and Communication
JF - College Composition and Communication
IS - 4
ER -