Based on research showing that alcohol expectancy and gender both play a role in sexual perceptions, we factorially crossed the apparent drinking status of yoked pairs consisting of a participant and a target person (a confederate posing as co-participant). Alcohol expectancy interacted with gender in complex ways to influence sexual perceptions. We also found behavioral effects: men showed more erotic material to both male and female targets than women did. Men perceived the target as more sexually aroused by erotic material than women did. Men also showed more erotic material to drinking targets than to non-drinking targets. Sexual perceptions and erotica-showing behavior were correlated significantly and positively. We discuss these findings in terms of implications for postdrinking heterosexual encounters.
ASJC Scopus subject areas
- Gender Studies
- Sociology and Political Science
- History and Philosophy of Science