TY - GEN
T1 - Post-adoption switching between technology options:Research in progress
AU - Ye, Chen
AU - Seo, Dongback
AU - Desouza, Kevin C.
AU - Sangareddy, Sridhar R.Papagari
AU - Jha, Sanjeev
PY - 2006/12/1
Y1 - 2006/12/1
N2 - Researchers have studied extensively the factors leading to individuals'adoption of technology products, usually under the assumption that these products are innovations without direct competitions. However, in practice users often have to choose among products that are similar in functionality and highly substitutable, and the decision to use a specific technology product is accompanied by reduction or discontinuance of usage of a product that was adopted and carries similar functions. This study thereby proposes and empirically tests a theoretical model in explaining users'post-adoption decisions to switch between highly substitutable technology products.
AB - Researchers have studied extensively the factors leading to individuals'adoption of technology products, usually under the assumption that these products are innovations without direct competitions. However, in practice users often have to choose among products that are similar in functionality and highly substitutable, and the decision to use a specific technology product is accompanied by reduction or discontinuance of usage of a product that was adopted and carries similar functions. This study thereby proposes and empirically tests a theoretical model in explaining users'post-adoption decisions to switch between highly substitutable technology products.
KW - Post-adoption behavior
KW - Technology substitution
KW - User switching
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M3 - Conference contribution
AN - SCOPUS:84870021379
SN - 9781604236262
T3 - Association for Information Systems - 12th Americas Conference On Information Systems, AMCIS 2006
SP - 1040
EP - 1043
BT - Association for Information Systems - 12th Americas Conference On Information Systems, AMCIS 2006
T2 - 12th Americas Conference on Information Systems, AMCIS 2006
Y2 - 4 August 2006 through 6 August 2006
ER -