Personal values and decision making

Evidence from environmental footprint labeling in Canada

Carola Grebitus, Bodo Steiner, Michele Veeman

Research output: Contribution to journalArticle

17 Citations (Scopus)

Abstract

Economic analyses generally do not examine personal values of individuals, but analyses by social psychologists suggest that human values are among the most powerful predictors of consumer behavior. The approach taken to analyze the role of personal values on consumers- choices with regard to environmentally labeled ground beef employs a step-wise regression approach to the models outlined below, using likelihood-ratio tests to compare different versions of choice models. Respondents with stronger intrapersonal values exhibit environmentally less sustainable behavior compared to those who consider interpersonal values to be more important. The estimation results from multinomial and mixed logit models suggest that the higher the carbon emission and the higher the water usage associated with ground beef, the lower is the stated purchase propensity for beef. Public policy-makers and industry participants in the underdeveloped domain of product labeling with regard to environmental footprints may also be interested in the finding that consumers indicate concerns for both increased water use and carbon emissions in the assessed food product.

Original languageEnglish (US)
Pages (from-to)397-403
Number of pages7
JournalAmerican Journal of Agricultural Economics
Volume95
Issue number2
DOIs
StatePublished - Jan 2013

Fingerprint

ecological footprint
ground beef
Canada
decision making
Decision Making
product labeling
consumer behavior
water utilization
carbon
public policy
consumer preferences
logit analysis
Carbon
Product Labeling
foods
beef
Water
Public Policy
Administrative Personnel
industry

ASJC Scopus subject areas

  • Agricultural and Biological Sciences (miscellaneous)
  • Economics and Econometrics

Cite this

Personal values and decision making : Evidence from environmental footprint labeling in Canada. / Grebitus, Carola; Steiner, Bodo; Veeman, Michele.

In: American Journal of Agricultural Economics, Vol. 95, No. 2, 01.2013, p. 397-403.

Research output: Contribution to journalArticle

@article{6e1dcf8ffc7f483a9f99d0b10f87ea75,
title = "Personal values and decision making: Evidence from environmental footprint labeling in Canada",
abstract = "Economic analyses generally do not examine personal values of individuals, but analyses by social psychologists suggest that human values are among the most powerful predictors of consumer behavior. The approach taken to analyze the role of personal values on consumers- choices with regard to environmentally labeled ground beef employs a step-wise regression approach to the models outlined below, using likelihood-ratio tests to compare different versions of choice models. Respondents with stronger intrapersonal values exhibit environmentally less sustainable behavior compared to those who consider interpersonal values to be more important. The estimation results from multinomial and mixed logit models suggest that the higher the carbon emission and the higher the water usage associated with ground beef, the lower is the stated purchase propensity for beef. Public policy-makers and industry participants in the underdeveloped domain of product labeling with regard to environmental footprints may also be interested in the finding that consumers indicate concerns for both increased water use and carbon emissions in the assessed food product.",
author = "Carola Grebitus and Bodo Steiner and Michele Veeman",
year = "2013",
month = "1",
doi = "10.1093/ajae/aas109",
language = "English (US)",
volume = "95",
pages = "397--403",
journal = "American Journal of Agricultural Economics",
issn = "0002-9092",
publisher = "Oxford University Press",
number = "2",

}

TY - JOUR

T1 - Personal values and decision making

T2 - Evidence from environmental footprint labeling in Canada

AU - Grebitus, Carola

AU - Steiner, Bodo

AU - Veeman, Michele

PY - 2013/1

Y1 - 2013/1

N2 - Economic analyses generally do not examine personal values of individuals, but analyses by social psychologists suggest that human values are among the most powerful predictors of consumer behavior. The approach taken to analyze the role of personal values on consumers- choices with regard to environmentally labeled ground beef employs a step-wise regression approach to the models outlined below, using likelihood-ratio tests to compare different versions of choice models. Respondents with stronger intrapersonal values exhibit environmentally less sustainable behavior compared to those who consider interpersonal values to be more important. The estimation results from multinomial and mixed logit models suggest that the higher the carbon emission and the higher the water usage associated with ground beef, the lower is the stated purchase propensity for beef. Public policy-makers and industry participants in the underdeveloped domain of product labeling with regard to environmental footprints may also be interested in the finding that consumers indicate concerns for both increased water use and carbon emissions in the assessed food product.

AB - Economic analyses generally do not examine personal values of individuals, but analyses by social psychologists suggest that human values are among the most powerful predictors of consumer behavior. The approach taken to analyze the role of personal values on consumers- choices with regard to environmentally labeled ground beef employs a step-wise regression approach to the models outlined below, using likelihood-ratio tests to compare different versions of choice models. Respondents with stronger intrapersonal values exhibit environmentally less sustainable behavior compared to those who consider interpersonal values to be more important. The estimation results from multinomial and mixed logit models suggest that the higher the carbon emission and the higher the water usage associated with ground beef, the lower is the stated purchase propensity for beef. Public policy-makers and industry participants in the underdeveloped domain of product labeling with regard to environmental footprints may also be interested in the finding that consumers indicate concerns for both increased water use and carbon emissions in the assessed food product.

UR - http://www.scopus.com/inward/record.url?scp=84872741606&partnerID=8YFLogxK

UR - http://www.scopus.com/inward/citedby.url?scp=84872741606&partnerID=8YFLogxK

U2 - 10.1093/ajae/aas109

DO - 10.1093/ajae/aas109

M3 - Article

VL - 95

SP - 397

EP - 403

JO - American Journal of Agricultural Economics

JF - American Journal of Agricultural Economics

SN - 0002-9092

IS - 2

ER -