Nostalgic Emotional Appeals for Smoking Prevention

Syed A. Hussain, Maria K. Lapinski

Research output: Contribution to journalArticlepeer-review

4 Scopus citations

Abstract

Nostalgia-evoking messages are used to promote consumer products, but their use for encouraging healthy behaviors is not well understood. This study examines the use of nostalgia as an emotional appeal to influence attitudes and reduce smoking behavior. The study hypothesized that exposure to a nostalgic public service announcement (PSA) will result in (a) more negative attitude toward smoking; and (b) increased intention to limit smoking, relative to a control. Participants exposed to the nostalgia-evoking PSA expressed more negative attitudes toward smoking and stronger intentions to limit smoking than did participants exposed to nonnostalgic messages. The findings suggest nostalgic appeals as a promising strategy for smoking prevention messages.

Original languageEnglish (US)
Pages (from-to)48-57
Number of pages10
JournalCommunication Research Reports
Volume34
Issue number1
DOIs
StatePublished - Jan 2 2017
Externally publishedYes

Keywords

  • Attitude
  • Emotion
  • Health Communication
  • Nostalgia
  • Smoking

ASJC Scopus subject areas

  • Communication

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