TY - JOUR
T1 - Nonconscious activation of an elderly stereotype and speed of driving
AU - Branaghan, Russell
AU - Gray, Robert
PY - 2010/4/1
Y1 - 2010/4/1
N2 - Under the guise of evaluating a head-up display in a driving simulator, 11 participants (5 men), ages 21 to 35 years, completed scrambled-sentence tasks (while waiting at stop signs) designed to prime an elderly stereotype. Each driver completed both the Elderly Stereotype and Control conditions with order counterbalanced across participants. Further, order of presentation of word sets for each trial was random. Driving speed and driving time between stop signs in the Elderly Stereotype condition were compared to the Control condition in which nonspecific age words were substituted for elderly stereotyped words. Participants showed lower maximum speed and longer driving time in the Elderly Stereotype condition than in the Control condition, even though participants reported no awareness of the theme in the experimental condition.
AB - Under the guise of evaluating a head-up display in a driving simulator, 11 participants (5 men), ages 21 to 35 years, completed scrambled-sentence tasks (while waiting at stop signs) designed to prime an elderly stereotype. Each driver completed both the Elderly Stereotype and Control conditions with order counterbalanced across participants. Further, order of presentation of word sets for each trial was random. Driving speed and driving time between stop signs in the Elderly Stereotype condition were compared to the Control condition in which nonspecific age words were substituted for elderly stereotyped words. Participants showed lower maximum speed and longer driving time in the Elderly Stereotype condition than in the Control condition, even though participants reported no awareness of the theme in the experimental condition.
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U2 - 10.2466/PMS.110.2.580-592
DO - 10.2466/PMS.110.2.580-592
M3 - Article
C2 - 20499567
AN - SCOPUS:77953635587
SN - 0031-5125
VL - 110
SP - 580
EP - 592
JO - Perceptual and motor skills
JF - Perceptual and motor skills
IS - 2
ER -