Marketing Services by Managing the Environment

Bernard H. Booms, M J Bitner

Research output: Contribution to journalArticle

110 Citations (Scopus)
Original languageEnglish (US)
Pages (from-to)35-40
Number of pages6
JournalCornell Hotel and Restaurant Administration Quarterly
Volume23
Issue number1
DOIs
StatePublished - 1982
Externally publishedYes

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marketing
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ASJC Scopus subject areas

  • Tourism, Leisure and Hospitality Management

Cite this

Marketing Services by Managing the Environment. / Booms, Bernard H.; Bitner, M J.

In: Cornell Hotel and Restaurant Administration Quarterly, Vol. 23, No. 1, 1982, p. 35-40.

Research output: Contribution to journalArticle

Booms, Bernard H. ; Bitner, M J. / Marketing Services by Managing the Environment. In: Cornell Hotel and Restaurant Administration Quarterly. 1982 ; Vol. 23, No. 1. pp. 35-40.
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