Marketing Services by Managing the Environment

Bernard H. Booms, M J Bitner

Research output: Contribution to journalArticle

123 Scopus citations
Original languageEnglish (US)
Pages (from-to)35-40
Number of pages6
JournalCornell Hotel and Restaurant Administration Quarterly
Volume23
Issue number1
DOIs
StatePublished - 1982
Externally publishedYes

ASJC Scopus subject areas

  • Tourism, Leisure and Hospitality Management

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