Local Arts Agencies as Destination Management Organizations

Mark Hager, HeeKyung Sung

Research output: Contribution to journalArticle

9 Citations (Scopus)

Abstract

Local arts agencies have entered the local ecology of destination management in the United States as part of the network of organizations seeking to attract cultural tourists. This role has been virtually ignored in both the tourism and the community arts literatures. A national survey of local arts agencies reflects a substantial proportion that report involvement in cultural tourism development. Narrative analysis of descriptions of cultural tourism strategy reveals a range of activities, especially strategic marketing, development of products, and organizational learning through collaborative partnerships. Unexpected among destination management organizations, we learn that local arts agencies are substantially involved in the development of cultural products geared toward facilitating tourism. We propose that future research on destination management should recognize the position and value of local arts agencies in community-level development of cultural tourism.

Original languageEnglish (US)
Pages (from-to)400-411
Number of pages12
JournalJournal of Travel Research
Volume51
Issue number4
DOIs
StatePublished - Jul 2012

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art
heritage tourism
Tourism
management
Ecology
tourism
Marketing
development level
tourism development
learning organization
community
ecology
marketing
tourist
learning
Art
Destination management organizations
narrative
Cultural tourism
product

Keywords

  • arts agencies
  • community development
  • cultural tourism
  • destination management

ASJC Scopus subject areas

  • Geography, Planning and Development
  • Transportation

Cite this

Local Arts Agencies as Destination Management Organizations. / Hager, Mark; Sung, HeeKyung.

In: Journal of Travel Research, Vol. 51, No. 4, 07.2012, p. 400-411.

Research output: Contribution to journalArticle

Hager, Mark ; Sung, HeeKyung. / Local Arts Agencies as Destination Management Organizations. In: Journal of Travel Research. 2012 ; Vol. 51, No. 4. pp. 400-411.
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