Islamicization of promotion

Research output: Chapter in Book/Report/Conference proceedingChapter

1 Scopus citations


For sustainable progress of heritage tourism in Muslim regions, exaggerated and distorted notions of Islam have to be dispelled. To accomplish such an arduous task, the first step is to examine media content employed by key tourism organizations/agencies in Muslim countries. This chapter examines the heritage environments and contemporary macro environment factors in Muslim countries that are either secular or Islamic in nature. Using cultural indicators, it further analyzes the content of website marketing employed by the leading tourism authorities in the selected regions to understand if considerations and efforts are made to market Muslim heritage. The findings indicate mixed results.

Original languageEnglish (US)
Title of host publicationTourism in the Muslim World
EditorsNoel Scott, Jafar Jafari
Number of pages19
StatePublished - Dec 1 2010

Publication series

NameBridging Tourism Theory and Practice
ISSN (Print)2042-1443
ISSN (Electronic)2042-1451


  • Cultural indicators
  • Islam
  • Sustainability
  • Website marketing

ASJC Scopus subject areas

  • Social Sciences (miscellaneous)
  • Tourism, Leisure and Hospitality Management


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