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Interactive Services: A Framework, Synthesis and Research Directions
Ruth Bolton, Shruti Saxena-Iyer
Marketing
Research output
:
Contribution to journal
›
Article
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peer-review
215
Scopus citations
Overview
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Dive into the research topics of 'Interactive Services: A Framework, Synthesis and Research Directions'. Together they form a unique fingerprint.
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Business & Economics
Agenda
15%
Customer Participation
47%
High Technology
17%
Interaction
9%
Managerial Practices
20%
Marketers
15%
Process Technology
20%
Profit
10%
Purchase Behavior
19%
Research Directions
100%
Revenue
19%
Service Quality
14%
Word-of-mouth
18%