Influence of design representation on effectiveness of idea generation

Felicia L. McKoy, Noé Vargas-Hernández, Joshua D. Summers, Jami J. Shah

Research output: Chapter in Book/Report/Conference proceedingConference contribution

58 Scopus citations

Abstract

The issue being investigated is the role of the type of representation used for recording design ideas in idea generation techniques for conceptual design. An empirical study was conducted to test the hypothesis that graphical (pictorial) representation is better than textual (sentential) for recording of design ideas. This study used a standard set of outcome measures: fluency, quality, novelty, and variety of ideas generated by use of different representations. The expressiveness of each representation was also studied by examining the ability to convey key design information of an idea. The experiment was designed and data analyzed based on the principles of statistical DOE. The study confirms the hypothesis that graphical representation provide greater benefits for engineering design idea generation than textual representation.

Original languageEnglish (US)
Title of host publicationProceedings of the ASME Design Engineering Technical Conference
Pages39-48
Number of pages10
Volume4
StatePublished - 2001
Event13th International Conference on Design Theory and Methodology - Pittsburgh, PA, United States
Duration: Sep 9 2001Sep 12 2001

Other

Other13th International Conference on Design Theory and Methodology
CountryUnited States
CityPittsburgh, PA
Period9/9/019/12/01

ASJC Scopus subject areas

  • Engineering(all)

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