Images and preferences

A feelings-as-information analysis

Hyejeung Cho, Norbert Schwarz, Hyunjin Song

Research output: Chapter in Book/Report/Conference proceedingChapter

2 Citations (Scopus)
Original languageEnglish (US)
Title of host publicationVisual Marketing: From Attention to Action
PublisherTaylor and Francis
Pages259-276
Number of pages18
ISBN (Print)9780203809617
DOIs
StatePublished - Jan 1 2012
Externally publishedYes

ASJC Scopus subject areas

  • Economics, Econometrics and Finance(all)
  • Business, Management and Accounting(all)

Cite this

Cho, H., Schwarz, N., & Song, H. (2012). Images and preferences: A feelings-as-information analysis. In Visual Marketing: From Attention to Action (pp. 259-276). Taylor and Francis. https://doi.org/10.4324/9780203809617

Images and preferences : A feelings-as-information analysis. / Cho, Hyejeung; Schwarz, Norbert; Song, Hyunjin.

Visual Marketing: From Attention to Action. Taylor and Francis, 2012. p. 259-276.

Research output: Chapter in Book/Report/Conference proceedingChapter

Cho, H, Schwarz, N & Song, H 2012, Images and preferences: A feelings-as-information analysis. in Visual Marketing: From Attention to Action. Taylor and Francis, pp. 259-276. https://doi.org/10.4324/9780203809617
Cho H, Schwarz N, Song H. Images and preferences: A feelings-as-information analysis. In Visual Marketing: From Attention to Action. Taylor and Francis. 2012. p. 259-276 https://doi.org/10.4324/9780203809617
Cho, Hyejeung ; Schwarz, Norbert ; Song, Hyunjin. / Images and preferences : A feelings-as-information analysis. Visual Marketing: From Attention to Action. Taylor and Francis, 2012. pp. 259-276
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