Images and preferences: A feelings-as-information analysis

Hyejeung Cho, Norbert Schwarz, Hyunjin Song

Research output: Chapter in Book/Report/Conference proceedingChapter

2 Scopus citations
Original languageEnglish (US)
Title of host publicationVisual Marketing
Subtitle of host publicationFrom Attention to Action
PublisherTaylor and Francis
Number of pages18
ISBN (Print)9780203809617
StatePublished - Jan 1 2012

ASJC Scopus subject areas

  • Economics, Econometrics and Finance(all)
  • Business, Management and Accounting(all)

Cite this

Cho, H., Schwarz, N., & Song, H. (2012). Images and preferences: A feelings-as-information analysis. In Visual Marketing: From Attention to Action (pp. 259-276). Taylor and Francis.