From Kids, Through Kids, To Kids: Examining the Social Influence Strategies Used by Adolescents to Promote Prevention Among Peers

Janice L. Krieger, Samantha Coveleski, Michael L. Hecht, Michelle Miller-Day, John W. Graham, Jonathan Pettigrew, Allison Kootsikas

Research output: Contribution to journalArticle

15 Citations (Scopus)

Abstract

Recent technological advances have increased the interest and ability of lay audiences to create messages; however, the feasibility of incorporating lay multimedia messages into health campaigns has seldom been examined. Drawing on the principle of cultural grounding and narrative engagement theory, this article seeks to examine what types of messages adolescents believe are most effective in persuading their peers to resist substance use and to provide empirical data on the extent to which audience-generated intervention messages are consistent with the associated campaign philosophy and branding. Data for the current study are prevention messages created by students as part of a four-lesson substance use prevention "booster" program delivered to eighth-grade students in 20 rural schools in Pennsylvania and Ohio during 2010-2011. Content analysis results indicate that didactic message strategies were more common in audience-generated messages than narrative strategies, although strategy was somewhat dependent on the medium used. Two of the most common strategies that adolescents used to persuade peers not to use substances were negative consequences and identity appeals, and messages varied in the degree to which they were consistent with the theoretical underpinnings and program philosophy of the prevention campaign. Implications of the current study for understanding the social construction of substance use prevention messages among adolescents and incorporating audience-generated messages in health communication campaigns are discussed.

Original languageEnglish (US)
Pages (from-to)683-695
Number of pages13
JournalHealth Communication
Volume28
Issue number7
DOIs
StatePublished - Oct 2013
Externally publishedYes

Fingerprint

campaign
Health
Students
adolescent
Health Promotion
Electric grounding
Health Communication
Multimedia
narrative
rural school
Communication
health
social construction
didactics
multimedia
appeal
content analysis
student
communication
ability

ASJC Scopus subject areas

  • Health(social science)
  • Communication
  • Medicine(all)

Cite this

From Kids, Through Kids, To Kids : Examining the Social Influence Strategies Used by Adolescents to Promote Prevention Among Peers. / Krieger, Janice L.; Coveleski, Samantha; Hecht, Michael L.; Miller-Day, Michelle; Graham, John W.; Pettigrew, Jonathan; Kootsikas, Allison.

In: Health Communication, Vol. 28, No. 7, 10.2013, p. 683-695.

Research output: Contribution to journalArticle

Krieger, Janice L. ; Coveleski, Samantha ; Hecht, Michael L. ; Miller-Day, Michelle ; Graham, John W. ; Pettigrew, Jonathan ; Kootsikas, Allison. / From Kids, Through Kids, To Kids : Examining the Social Influence Strategies Used by Adolescents to Promote Prevention Among Peers. In: Health Communication. 2013 ; Vol. 28, No. 7. pp. 683-695.
@article{7348e71c3da04d07a23fb8738ad25e38,
title = "From Kids, Through Kids, To Kids: Examining the Social Influence Strategies Used by Adolescents to Promote Prevention Among Peers",
abstract = "Recent technological advances have increased the interest and ability of lay audiences to create messages; however, the feasibility of incorporating lay multimedia messages into health campaigns has seldom been examined. Drawing on the principle of cultural grounding and narrative engagement theory, this article seeks to examine what types of messages adolescents believe are most effective in persuading their peers to resist substance use and to provide empirical data on the extent to which audience-generated intervention messages are consistent with the associated campaign philosophy and branding. Data for the current study are prevention messages created by students as part of a four-lesson substance use prevention {"}booster{"} program delivered to eighth-grade students in 20 rural schools in Pennsylvania and Ohio during 2010-2011. Content analysis results indicate that didactic message strategies were more common in audience-generated messages than narrative strategies, although strategy was somewhat dependent on the medium used. Two of the most common strategies that adolescents used to persuade peers not to use substances were negative consequences and identity appeals, and messages varied in the degree to which they were consistent with the theoretical underpinnings and program philosophy of the prevention campaign. Implications of the current study for understanding the social construction of substance use prevention messages among adolescents and incorporating audience-generated messages in health communication campaigns are discussed.",
author = "Krieger, {Janice L.} and Samantha Coveleski and Hecht, {Michael L.} and Michelle Miller-Day and Graham, {John W.} and Jonathan Pettigrew and Allison Kootsikas",
year = "2013",
month = "10",
doi = "10.1080/10410236.2012.762827",
language = "English (US)",
volume = "28",
pages = "683--695",
journal = "Health Communication",
issn = "1041-0236",
publisher = "Routledge",
number = "7",

}

TY - JOUR

T1 - From Kids, Through Kids, To Kids

T2 - Examining the Social Influence Strategies Used by Adolescents to Promote Prevention Among Peers

AU - Krieger, Janice L.

AU - Coveleski, Samantha

AU - Hecht, Michael L.

AU - Miller-Day, Michelle

AU - Graham, John W.

AU - Pettigrew, Jonathan

AU - Kootsikas, Allison

PY - 2013/10

Y1 - 2013/10

N2 - Recent technological advances have increased the interest and ability of lay audiences to create messages; however, the feasibility of incorporating lay multimedia messages into health campaigns has seldom been examined. Drawing on the principle of cultural grounding and narrative engagement theory, this article seeks to examine what types of messages adolescents believe are most effective in persuading their peers to resist substance use and to provide empirical data on the extent to which audience-generated intervention messages are consistent with the associated campaign philosophy and branding. Data for the current study are prevention messages created by students as part of a four-lesson substance use prevention "booster" program delivered to eighth-grade students in 20 rural schools in Pennsylvania and Ohio during 2010-2011. Content analysis results indicate that didactic message strategies were more common in audience-generated messages than narrative strategies, although strategy was somewhat dependent on the medium used. Two of the most common strategies that adolescents used to persuade peers not to use substances were negative consequences and identity appeals, and messages varied in the degree to which they were consistent with the theoretical underpinnings and program philosophy of the prevention campaign. Implications of the current study for understanding the social construction of substance use prevention messages among adolescents and incorporating audience-generated messages in health communication campaigns are discussed.

AB - Recent technological advances have increased the interest and ability of lay audiences to create messages; however, the feasibility of incorporating lay multimedia messages into health campaigns has seldom been examined. Drawing on the principle of cultural grounding and narrative engagement theory, this article seeks to examine what types of messages adolescents believe are most effective in persuading their peers to resist substance use and to provide empirical data on the extent to which audience-generated intervention messages are consistent with the associated campaign philosophy and branding. Data for the current study are prevention messages created by students as part of a four-lesson substance use prevention "booster" program delivered to eighth-grade students in 20 rural schools in Pennsylvania and Ohio during 2010-2011. Content analysis results indicate that didactic message strategies were more common in audience-generated messages than narrative strategies, although strategy was somewhat dependent on the medium used. Two of the most common strategies that adolescents used to persuade peers not to use substances were negative consequences and identity appeals, and messages varied in the degree to which they were consistent with the theoretical underpinnings and program philosophy of the prevention campaign. Implications of the current study for understanding the social construction of substance use prevention messages among adolescents and incorporating audience-generated messages in health communication campaigns are discussed.

UR - http://www.scopus.com/inward/record.url?scp=84885383196&partnerID=8YFLogxK

UR - http://www.scopus.com/inward/citedby.url?scp=84885383196&partnerID=8YFLogxK

U2 - 10.1080/10410236.2012.762827

DO - 10.1080/10410236.2012.762827

M3 - Article

C2 - 23980520

AN - SCOPUS:84885383196

VL - 28

SP - 683

EP - 695

JO - Health Communication

JF - Health Communication

SN - 1041-0236

IS - 7

ER -