Forward-looking focus: Can firms have adaptive foresight?

Valarie A. Zeithaml, Ruth Bolton, John Deighton, Timothy L. Keiningham, Katherine N. Lemon, J. Andrew Petersen

Research output: Contribution to journalReview articlepeer-review

94 Scopus citations

Fingerprint Dive into the research topics of 'Forward-looking focus: Can firms have adaptive foresight?'. Together they form a unique fingerprint.

Business & Economics

Social Sciences

Engineering & Materials Science