Form of evaluation and audience expertness as joint determinants of audience effects

Joseph Sasfy, Morris Okun

Research output: Contribution to journalArticle

21 Citations (Scopus)

Abstract

A more stringent test was made of Martens and Landers' (1972) conclusion that direct evaluation of performance and outcomes leads to greater performance impairment than indirect evaluation of outcomes only. Expert and nonexpert audiences viewed Subjects performing a motor task with visual information and knowledge of outcomes (direct evaluation), with no visual information but knowledge of outcomes (indirect evaluation), and the absence of both visual information and knowledge of outcomes (no evaluation). Contrary to Martens and Landers, with an expert audience, both direct and indirect evaluation impaired performance equally. Results indicated that at least two factors in social facilitation research, audience characteristics and form of evaluation, can be considered interactive determinants of evaluation potential. These results directly support Cottrell's (1968) notion that the potential for evaluation characterizing a social situation is the chief source of audience and coaction effects in humans.

Original languageEnglish (US)
Pages (from-to)461-467
Number of pages7
JournalJournal of Experimental Social Psychology
Volume10
Issue number5
DOIs
StatePublished - 1974
Externally publishedYes

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Joints
determinants
evaluation
Mustelidae
Social Facilitation
expert
performance
social situation
Marketing
social research

ASJC Scopus subject areas

  • Social Psychology

Cite this

Form of evaluation and audience expertness as joint determinants of audience effects. / Sasfy, Joseph; Okun, Morris.

In: Journal of Experimental Social Psychology, Vol. 10, No. 5, 1974, p. 461-467.

Research output: Contribution to journalArticle

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