Face off: Implications of visual cues on initiating friendship on Facebook

Shaojung Sharon Wang, Shin Il Moon, Kyounghee Kwon, Carolyn A. Evans, Michael A. Stefanone

Research output: Contribution to journalArticle

117 Citations (Scopus)

Abstract

This research investigates how moderating factors and theoretically relevant contextual variables affect impression formation and the willingness to initiate virtual friendship. An experiment examined both main and interaction effects for visual cues, profile owner's gender, and evaluator's gender; a 2 (stimulus gender: male and female) × 3 (visual conditions: attractive, unattractive, and no-photo) × 2 (evaluator's gender: male and female) between subjects model analysis of variance (ANOVA) was employed. A three-way interaction between gender and appearance was revealed. The results indicated that both male and female subjects were more willing to initiate friendships with opposite-sex profile owners with attractive photos. Subjects also displayed comparatively higher willingness to make friends with profile owners who did not include visual cues than with those who revealed an unattractive photo. The hyperpersonal model was supported and extended to address gender attributes.

Original languageEnglish (US)
Pages (from-to)226-234
Number of pages9
JournalComputers in Human Behavior
Volume26
Issue number2
DOIs
StatePublished - Mar 2010
Externally publishedYes

Fingerprint

Cues
Analysis of variance (ANOVA)
Experiments
Friendship
Facebook
Analysis of Variance
Research
Interaction
Willingness

Keywords

  • CMC
  • Facebook
  • Hyperpersonal
  • Impression formation
  • Physical attractiveness
  • Visucal cues

ASJC Scopus subject areas

  • Human-Computer Interaction
  • Psychology(all)

Cite this

Face off : Implications of visual cues on initiating friendship on Facebook. / Wang, Shaojung Sharon; Moon, Shin Il; Kwon, Kyounghee; Evans, Carolyn A.; Stefanone, Michael A.

In: Computers in Human Behavior, Vol. 26, No. 2, 03.2010, p. 226-234.

Research output: Contribution to journalArticle

Wang, Shaojung Sharon ; Moon, Shin Il ; Kwon, Kyounghee ; Evans, Carolyn A. ; Stefanone, Michael A. / Face off : Implications of visual cues on initiating friendship on Facebook. In: Computers in Human Behavior. 2010 ; Vol. 26, No. 2. pp. 226-234.
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