Abstract
Construction industry professionals are facing a new era of information technology marked by the proliferation of the readily available World Wide Web (WWW). This technology offers the opportunity to dramatically improve the communication between a company and its customer base. The accessibility of the Internet to various professionals in the construction industry presents a greatly enhanced environment for business promotion and marketing. This paper discusses the development of an effective WWW presence. It seeks to identify a construction company's objectives in having a WWW presence and to develop a list of information that a construction company could publish to achieve its business objectives.
Original language | English (US) |
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Pages (from-to) | 69-74 |
Number of pages | 6 |
Journal | Practice Periodical on Structural Design and Construction |
Volume | 4 |
Issue number | 2 |
DOIs | |
State | Published - May 1999 |
ASJC Scopus subject areas
- Civil and Structural Engineering
- Building and Construction
- Arts and Humanities (miscellaneous)