Establishing a World Wide Web presence

Indunil Seneviratne, Cliff Schexnayder, Avi Wiezel

Research output: Contribution to journalArticle

4 Scopus citations

Abstract

Construction industry professionals are facing a new era of information technology marked by the proliferation of the readily available World Wide Web (WWW). This technology offers the opportunity to dramatically improve the communication between a company and its customer base. The accessibility of the Internet to various professionals in the construction industry presents a greatly enhanced environment for business promotion and marketing. This paper discusses the development of an effective WWW presence. It seeks to identify a construction company's objectives in having a WWW presence and to develop a list of information that a construction company could publish to achieve its business objectives.

Original languageEnglish (US)
Pages (from-to)69-74
Number of pages6
JournalPractice Periodical on Structural Design and Construction
Volume4
Issue number2
DOIs
StatePublished - May 1 1999

    Fingerprint

ASJC Scopus subject areas

  • Civil and Structural Engineering
  • Building and Construction
  • Arts and Humanities (miscellaneous)

Cite this