Developing automated e-survey and control tools: An application in industrial management

Eusebio Scornavacca, Stuart J. Barnes, Joao Luiz Becker

Research output: Contribution to journalArticlepeer-review

5 Scopus citations

Abstract

The application of the Internet to traditional business and administrative activities has introduced considerable digitisation and process automation. One key area of development from a research perspective is the use of electronic (e-)surveys, based on Internet technology. E-surveys can bring many benefits from a research perspective, including extremely low marginal costs, automation of processes, and the ability to collect and manage very large samples. However, experience in the use of e-surveys has found considerable challenges in achieving a quality sample frame and response rates. This paper explores the development of an e-survey tool for assessing information needs of growth enterprises in Brazil. A key learning from the use of the survey is the use of control methods for both improving the response rate, and, as a consequence, the sample frame.

Original languageEnglish (US)
Pages (from-to)189-200
Number of pages12
JournalIndustrial Management & Data Systems
Volume104
Issue number3
DOIs
StatePublished - Apr 1 2004
Externally publishedYes

Keywords

  • Automation
  • Brazil
  • Control
  • E-surveys
  • Internet

ASJC Scopus subject areas

  • Management Information Systems
  • Industrial relations
  • Computer Science Applications
  • Strategy and Management
  • Industrial and Manufacturing Engineering

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