Customer contributions and roles in service delivery

M J Bitner; William T. Faranda; Amy R. Hubbert; Valarie A. Zeithaml

doi:10.1108/09564239710185398

Customer contributions and roles in service delivery

M J Bitner, William T. Faranda, Amy R. Hubbert, Valarie A. Zeithaml

Marketing

Research output: Contribution to journal › Article › peer-review

513 Scopus citations

Original language	English (US)
Pages (from-to)	193-205
Number of pages	13
Journal	International Journal of Service Industry Management
Volume	8
Issue number	3
DOIs	https://doi.org/10.1108/09564239710185398
State	Published - Aug 1 1997

ASJC Scopus subject areas

Business, Management and Accounting(all)
Strategy and Management
Management of Technology and Innovation

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title = "Customer contributions and roles in service delivery",

author = "Bitner, {M J} and Faranda, {William T.} and Hubbert, {Amy R.} and Zeithaml, {Valarie A.}",

year = "1997",

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journal = "International Journal of Service Industry Management",

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publisher = "MCB University Press",

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AU - Bitner, M J

AU - Faranda, William T.

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AU - Zeithaml, Valarie A.

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JO - International Journal of Service Industry Management

JF - International Journal of Service Industry Management

SN - 0956-4233

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Customer contributions and roles in service delivery

ASJC Scopus subject areas

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