Costomer-driven innovation

Kevin C. Desouza; Yukika Awazu; Sanjeev Jha; Caroline Dombrowski; Sridhar Papagari; Peter Baloh; Jeffrey Y. Kim

doi:10.1080/08956308.2008.11657503

Costomer-driven innovation

Kevin C. Desouza, Yukika Awazu, Sanjeev Jha, Caroline Dombrowski, Sridhar Papagari, Peter Baloh, Jeffrey Y. Kim

Research output: Contribution to journal › Article › peer-review

124 Scopus citations

Abstract

OVERVIEW: Involving customers in the innovation process entails a host of new concerns, concepts and managerial decisions. Transitioning from older models of no or low customer involvement requires attention to the different types of customer innovation, organizational mission and organizational structure. This article provides a typology for customer innovation, describes how to involve customers in the innovation process, and offers guidelines for shifting organizational structure and emphasis toward customer-driven innovation in order to enable continual, sustainable innovation.

Original language	English (US)
Pages (from-to)	35-44
Number of pages	10
Journal	Research Technology Management
Volume	51
Issue number	3
DOIs	https://doi.org/10.1080/08956308.2008.11657503
State	Published - 2008
Externally published	Yes

Keywords

Customers
Innovation
Knowledge management

ASJC Scopus subject areas

General Engineering
Strategy and Management
Management of Technology and Innovation

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10.1080/08956308.2008.11657503

Cite this

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abstract = "OVERVIEW: Involving customers in the innovation process entails a host of new concerns, concepts and managerial decisions. Transitioning from older models of no or low customer involvement requires attention to the different types of customer innovation, organizational mission and organizational structure. This article provides a typology for customer innovation, describes how to involve customers in the innovation process, and offers guidelines for shifting organizational structure and emphasis toward customer-driven innovation in order to enable continual, sustainable innovation.",

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AU - Desouza, Kevin C.

AU - Awazu, Yukika

AU - Jha, Sanjeev

AU - Dombrowski, Caroline

AU - Papagari, Sridhar

AU - Baloh, Peter

AU - Kim, Jeffrey Y.

PY - 2008

Y1 - 2008

N2 - OVERVIEW: Involving customers in the innovation process entails a host of new concerns, concepts and managerial decisions. Transitioning from older models of no or low customer involvement requires attention to the different types of customer innovation, organizational mission and organizational structure. This article provides a typology for customer innovation, describes how to involve customers in the innovation process, and offers guidelines for shifting organizational structure and emphasis toward customer-driven innovation in order to enable continual, sustainable innovation.

AB - OVERVIEW: Involving customers in the innovation process entails a host of new concerns, concepts and managerial decisions. Transitioning from older models of no or low customer involvement requires attention to the different types of customer innovation, organizational mission and organizational structure. This article provides a typology for customer innovation, describes how to involve customers in the innovation process, and offers guidelines for shifting organizational structure and emphasis toward customer-driven innovation in order to enable continual, sustainable innovation.

KW - Customers

KW - Innovation

KW - Knowledge management

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Costomer-driven innovation

Abstract

Keywords

ASJC Scopus subject areas

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