Costomer-driven innovation

Kevin C. Desouza, Yukika Awazu, Sanjeev Jha, Caroline Dombrowski, Sridhar Papagari, Peter Baloh, Jeffrey Y. Kim

Research output: Contribution to journalArticle

80 Citations (Scopus)

Abstract

OVERVIEW: Involving customers in the innovation process entails a host of new concerns, concepts and managerial decisions. Transitioning from older models of no or low customer involvement requires attention to the different types of customer innovation, organizational mission and organizational structure. This article provides a typology for customer innovation, describes how to involve customers in the innovation process, and offers guidelines for shifting organizational structure and emphasis toward customer-driven innovation in order to enable continual, sustainable innovation.

Original languageEnglish (US)
Pages (from-to)35-44
Number of pages10
JournalResearch Technology Management
Volume51
Issue number3
StatePublished - May 2008
Externally publishedYes

Fingerprint

Innovation
Organizational structure
Innovation process

Keywords

  • Customers
  • Innovation
  • Knowledge management

ASJC Scopus subject areas

  • Industrial and Manufacturing Engineering
  • Business and International Management
  • Management of Technology and Innovation

Cite this

Desouza, K. C., Awazu, Y., Jha, S., Dombrowski, C., Papagari, S., Baloh, P., & Kim, J. Y. (2008). Costomer-driven innovation. Research Technology Management, 51(3), 35-44.

Costomer-driven innovation. / Desouza, Kevin C.; Awazu, Yukika; Jha, Sanjeev; Dombrowski, Caroline; Papagari, Sridhar; Baloh, Peter; Kim, Jeffrey Y.

In: Research Technology Management, Vol. 51, No. 3, 05.2008, p. 35-44.

Research output: Contribution to journalArticle

Desouza, KC, Awazu, Y, Jha, S, Dombrowski, C, Papagari, S, Baloh, P & Kim, JY 2008, 'Costomer-driven innovation', Research Technology Management, vol. 51, no. 3, pp. 35-44.
Desouza KC, Awazu Y, Jha S, Dombrowski C, Papagari S, Baloh P et al. Costomer-driven innovation. Research Technology Management. 2008 May;51(3):35-44.
Desouza, Kevin C. ; Awazu, Yukika ; Jha, Sanjeev ; Dombrowski, Caroline ; Papagari, Sridhar ; Baloh, Peter ; Kim, Jeffrey Y. / Costomer-driven innovation. In: Research Technology Management. 2008 ; Vol. 51, No. 3. pp. 35-44.
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