Consumer information-seeking preferences at a university farmers' market

Keri Szejda Fehrenbach, Christopher Wharton

Research output: Contribution to journalArticle

2 Citations (Scopus)

Abstract

The objective of this study was to better understand consumer preferences for food-related information and communication methods in the context of a university farmers' market. Students, staff, and faculty who shop at the university farmers' market provided data via an online survey tool. The findings showed that consumers desired access to a broad range of information related to food quality, environmental and social impacts, and animal welfare. Consumers expressed a preference for learning about their food through product labels, a Website, informational signs and photos, and conversations with the vendor. Such information could be important to increasing consumer efficacy in making food choices they deem to be healthy and contributing to a more sustainable food system.

Original languageEnglish (US)
Pages (from-to)53-63
Number of pages11
JournalJournal of Hunger and Environmental Nutrition
Volume7
Issue number1
DOIs
StatePublished - 2012

Fingerprint

consumer information
farmer
food
Food
university
market
Food Quality
Animal Welfare
Social Change
online survey
social effects
Communication
Learning
environmental impact
website
Students
conversation
animal
welfare
Farmers

Keywords

  • Communication
  • Farmers' market
  • Health
  • Local food
  • Sustainability

ASJC Scopus subject areas

  • Public Health, Environmental and Occupational Health
  • Health(social science)
  • Nutrition and Dietetics

Cite this

Consumer information-seeking preferences at a university farmers' market. / Fehrenbach, Keri Szejda; Wharton, Christopher.

In: Journal of Hunger and Environmental Nutrition, Vol. 7, No. 1, 2012, p. 53-63.

Research output: Contribution to journalArticle

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