Comparison between millennials’ and providers’ perceptions of technology use in a nature-based tourism context

Connor Clark, Gyan P. Nyaupane, Andrea Lichterman

    Research output: Contribution to journalArticlepeer-review

    3 Scopus citations

    Abstract

    This mixed-methods study examined millennials’ and nature-based tourism providers’ perceptions of the use of technology in a nature-based tourism context. The data were collected through surveys and focus groups of millennials and nature-based tourism providers. Survey findings revealed that millennials perceived a number of technologies more negatively than providers, challenging common stereotypes. Focus group responses further demonstrated providers’ assumptions regarding millennials’ dependence on technology as well as millennials’ conflicting needs to escape from ordinary technology use during nature-based tourism activities while remaining connected to essential technology services. The implications of catering to millennials’ nature-based tourism needs are discussed.

    Original languageEnglish (US)
    Pages (from-to)2086-2089
    Number of pages4
    JournalCurrent Issues in Tourism
    Volume25
    Issue number13
    DOIs
    StatePublished - 2022

    Keywords

    • Millennials
    • nature-based tourism
    • nature-based tourism providers
    • technology acceptance and use

    ASJC Scopus subject areas

    • Geography, Planning and Development
    • Tourism, Leisure and Hospitality Management

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