Candidate Sound Bites: Too Much Concern Over Length?

Joseph Russomanno, Annie Lang, Stephen E. Everett

Research output: Contribution to journalArticlepeer-review

8 Scopus citations

Abstract

Examinations of political candidate sound bites tend to focus only on their quantity and length. This study suggests that focus is incomplete. Here, analysis moves beyond the measure of sound bite length to also provide an assessment of their impact, as measured by their potential influence on voter behavior. Results indicate that bite length and impact are independent, suggesting further evaluation may be necessary as attempts to reform the election coverage process.

Original languageEnglish (US)
Pages (from-to)408-415
Number of pages8
JournalJournal of Broadcasting & Electronic Media
Volume39
Issue number3
DOIs
StatePublished - Jun 1995

ASJC Scopus subject areas

  • Communication

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