TY - JOUR
T1 - Candidate Sound Bites
T2 - Too Much Concern Over Length?
AU - Russomanno, Joseph
AU - Lang, Annie
AU - Everett, Stephen E.
PY - 1995/6
Y1 - 1995/6
N2 - Examinations of political candidate sound bites tend to focus only on their quantity and length. This study suggests that focus is incomplete. Here, analysis moves beyond the measure of sound bite length to also provide an assessment of their impact, as measured by their potential influence on voter behavior. Results indicate that bite length and impact are independent, suggesting further evaluation may be necessary as attempts to reform the election coverage process.
AB - Examinations of political candidate sound bites tend to focus only on their quantity and length. This study suggests that focus is incomplete. Here, analysis moves beyond the measure of sound bite length to also provide an assessment of their impact, as measured by their potential influence on voter behavior. Results indicate that bite length and impact are independent, suggesting further evaluation may be necessary as attempts to reform the election coverage process.
UR - http://www.scopus.com/inward/record.url?scp=84937291088&partnerID=8YFLogxK
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U2 - 10.1080/08838159509364315
DO - 10.1080/08838159509364315
M3 - Article
AN - SCOPUS:84937291088
SN - 0883-8151
VL - 39
SP - 408
EP - 415
JO - Journal of Broadcasting & Electronic Media
JF - Journal of Broadcasting & Electronic Media
IS - 3
ER -