Can Ecolabels Influence Firms’ Sustainability Strategy and Stakeholder Behavior?

Nicole Darnall, J. Alberto Aragón-Correa

Research output: Contribution to journalArticlepeer-review

14 Scopus citations


Ecolabels are policies and programs that are designed to signal information to stakeholders about a product’s attributes and reduce stakeholder uncertainty about the validity of green product claims. However, for ecolabels to be successful at addressing information asymmetries external stakeholders must perceive them as being credible. We assess the prospects of different sorts of ecolabels to influence firms’ sustainability strategies and stakeholder behavior based on the credibility of their institutional construction. We then describe important areas for future ecolabel research, and analyze connections between these future research areas and the articles that form this issue. Finally, we emphasizethe importance of collaborative stakeholder initiatives in advancing sustainability strategy and how accurate information is vital to the success of these initiatives.

Original languageEnglish (US)
Pages (from-to)319-327
Number of pages9
JournalOrganization and Environment
Issue number4
StatePublished - Dec 19 2014


  • Certification
  • Collaboration
  • Ecolabels
  • Editorial
  • Environmental information
  • Stakeholders

ASJC Scopus subject areas

  • Environmental Science(all)
  • Organizational Behavior and Human Resource Management


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