Brand behavioral intentions of a theme park in China: An application of brand experience

Jun Hui Wang, Yunseon Choe, Hak Jun Song

Research output: Contribution to journalArticlepeer-review

15 Scopus citations

Fingerprint

Dive into the research topics of 'Brand behavioral intentions of a theme park in China: An application of brand experience'. Together they form a unique fingerprint.

Social Sciences

Engineering & Materials Science