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Analysis of Umbrella Branding with Crowdsourced Data
Timothy Richards
Agribusiness, Morrison School of
Sustainability Initiative
Environmental Health Engineering, Center for (EHE)
Supply Chain Management
Business, W. P. Carey School of (WPC)
Public Policy, Morrison Institute for
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Business & Economics
Branding
67%
Private Labels
65%
Random Parameter Logit Model
27%
JEL Classification
21%
Shopping
20%
Apps
19%
Product Category
17%
Agriculture & Biology
product labeling
100%
logit analysis
85%
testing
27%
sampling
25%
Earth & Environmental Sciences
analysis
18%
product
13%
effect
13%
parameter
9%
test
5%
Medicine & Life Sciences
Logistic Models
46%