An Asynchronous Approach to Teaching Campaigns Online

Research output: Contribution to journalArticlepeer-review

Abstract

As a result of the stay-at-home mandates related to Covid-19 across the world, higher education institutions scrambled to move their curricula online. With no clear guidelines on when face-to-face (F2F) instruction will resume on campuses across the nation, this article can be a helpful guide for educators who teach, or are planning on teaching, Advertising Campaigns online. Specifically, an online asynchronous approach to teaching this fundamental course is described. Furthermore, this article provides an overview of the materials used and reviews alternative strategies to accomplish meaningful learning opportunities through the web.

Original languageEnglish (US)
Pages (from-to)13-27
Number of pages15
JournalJournal of Advertising Education
Volume25
Issue number1
DOIs
StatePublished - May 2021
Externally publishedYes

Keywords

  • ad campaigns
  • advertising education insights
  • case study
  • online education

ASJC Scopus subject areas

  • Education
  • Communication
  • Marketing

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