A distribution method for bullwhip reduction

Mahyar Eftekhar, Ahmad Makui, Kenth Lumsden

Research output: Contribution to journalArticlepeer-review

3 Scopus citations


The distortion in demand, known as the bullwhip effect, is crucial in supply chain management. On the other hand, Crossdocking is an operating strategy that moves items through flow consolidation centres (crossdocks) without putting them into storage. This logistics technique eliminates the storage and order picking functions while still allowing the system to serve its receiving and shipping functions. In this paper, the impact of crossdocking on bullwhip effect is shown. The fundamental objective in our work is to reduce the company dependency on forecasting for bullwhip reduction and introduction crossdocking as proper distribution method for bullwhip reduction.

Original languageEnglish (US)
Pages (from-to)390-401
Number of pages12
JournalInternational Journal of Electronic Customer Relationship Management
Issue number4
StatePublished - 2008
Externally publishedYes


  • bullwhip
  • centralised demand information
  • crossdocking
  • decentralised demand information
  • Lyapunov exponent memory

ASJC Scopus subject areas

  • Business, Management and Accounting(all)


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